HVAC is an Essential Service

HVAC is a Mystery to Most People!

Do you own a HVAC business? If you do let me ask you a question...

What is the MOST Pressing need in your business? Is it tools? Is it employees? Is it working capital?

While all of those things are necessary without this one thing, you don't need any of them!

It does not matter whether you do small residential or huge commercial HVAC work You HAVE to have this to succeed!

In fact, you have to have these before you can even have customers! What could that be, you ask...

Yes, leads. Probably one of the hardest parts of operating a business is getting leads that you can then turn into returning customers. If you can't do this, you might be punching a time clock before too long. If you're anything like me the thought of punching a time clock is the scariest thing you could contemplate.

So, to avoid that you spend more money than you want to attempting to get those leads that sustain your business. Every time you turn around some salesperson is hounding you to try the best thing since sliced bread. (that's what they want you to think. You know better)

But you also know that if you don't market your business the leads won't come in and it is the leads that makes your business grow. Another thing you know is that there are only so many hours in a day and so much money available for marketing.

In today's marketplace one has to consider how online marketing can help.

With the recent covid19 outbreak everything has changed!

Things like social distancing, touchless delivery and a myriad of other new challenges have made it even harder to accomplish the tasks that used to be so easy.

The resulting restrictions have pushed our retail marketplace even further into the electronic domain. Your web site, you do have a web site, don't you? Well, if you don't you should and if you do it must be clean, easy to navigate, meet Google's approval and make it easy for your customers to find what they are looking for.

The fact that many of the venues and media we all used to use for our marketing are either fading into the past or so technical most of us have no clue how to best use them.

Still you must start using the online community to get those all-important leads.

But you don't have time to become a computer programmer, what are you to do?

Well, what if there were a way

to use the online marketplace but not have to be a techie to make it work? Might that have a bit of interest for you?

Now, at this point some would dazzle you with graphics, fancy names and hope that would nudge you towards a purchase. We're not like that; and we don't think you are either.

So, let's just be straightforward and get to the heart of the matter. We all need leads. That is how we increase our customer base and it is the main task we face as business owners.

In many ways, online marketing can be easier and less expensive than what you may be accustomed to doing. It is simply different how you have to approach it. While it does require using some of the same media and skills as off line marketing it must include elements of direct mail and response driven marketing.

Good or bad one of the driving forces in marketing today is your customers, clients or patients ask one question, "WIIFM" or as we old folks would say, "What's In It For Me?"

Well this attitude actually plays right into this online approach.

Come on, you've seen it and have probably partaken of it yourself.

You are the expert as far as HVAC is concerned, but competition is tough. Your customers and the potential customers out there are NOT! Since we are concentrating on acquiring leads here we will ignore your current customers. (Don't you do it or you'll pay big time) There are some things we know and can count on every time.

Until a person NEEDS HVAC services and products

Demo is Fully Operational. If you fill out and submit the form you will
get access to the actual report and receive the follow-up
e-mails in the program. Don't take my word for it, see it in "action for yourself!"

This is where your expertise comes in. You offer to give them a Free report that can make their decision about HVAC easier. They have a problem and you are offering a solution that can help them not only solve their problem but also help them keep from making costly mistakes in the process.

So, you offer them a FREE report about How to Find the Best HVAC Company. All they have to do to get it is give you their name and e-mail address.

You now have a lead! In response to them giving you their name and e-mail address you send them to a page that allows them to download your Free Report. And, they have given you permission to continue to market to them.

Now the work starts. If you stop now you will have a lead, but no customer! And the goal after getting the lead is getting the customer!

What are you to do? Well, you should setup a set of autoresponder messages to be sent out at specific times after you get the lead that will increase their trust in you and urge them to call you. (You have to remember; they have interest or need in a HVAC system or they wouldn't have gone to get your Free Report.) If you provide them with 4 or 5 more e-mails that not only include a call to action but also more tips and valuable information about their choice in HVAC they are much more likely to invest the money necessary to solve their problem and have you do it for them.

Now that you have the capture page built, the Report written, the 5 autoresponder e-mails written and loaded into your autoresponder service, you might think you're done. You'd be wrong!

To make this all come together you now have to have some back-up info. You may want to post some stuff on your blog, (if you have one) or your social media page(s) or have articles that you can offer to customers & prospective customers to further create trust and authority.

You are Still Not done. Now you have to get people to go to your page and get the Free report. This requires marketing your marketing piece!

This is done in several ways. Directly on your web site, face book page and any other online media that you are using.

You had better get used to doing stuff online, the covid virus has made sure that that path is one of the most viable ways to get your message out to pre-inform people about you, your business and what you have to offer.

Most of us don't. But ATD Marketing has a solution for you. ATD Marketing is a small business, just like you. We don't have $1,000's to spend on software, marketing, lead generation and all the things a business has to do to succeed.

Just like you, I understand the need, but I also understand the cost in time and money to do all of this. I'm not Wal-Mart or Lowes or Menards and neither are you. But, just like those big box national concerns I need to acquire new customers and clients and so do you.

Part of my passion is helping small businesses to find ways to do those things that are necessary, but not a core part of their business. Marketing is one of those things.

Online marketing can actually be less expensive than traditional marketing methods. First because many times you can add it to an existing online service, like your web site and face book. Second because it can be changed easily and once up and going if properly working it becomes automatic without requiring a lot of maintenance.

So, let's see how ATD Marketing can help you set up an effective lead generation program for your business.

Demo is Fully Operational. If you fill out and submit the form you will
get access to the actual report and receive the follow-up
e-mails in the program. Don't take my word for it, see it in "action for yourself!"

If you are tech savvy (you don't have to have a degree in computers) you can take this program and modify it to suit your needs. Change a few graphics, set up an autoresponder service, use the blog posts as that or turn them into articles to help establish your authority. Modify and personalize the report and checklist and add any information to the videos to personalize them.

That's fine. We are very flexible and would be happy to set it all up for you and turn it over for you to enjoy the results

We will customize the landing page using your logo, we would customize the video, adding 30 seconds of information at the end of the video and your logo as a watermark that will appear throughout the video.

We would set you up with an atuoresponder company, if you don't already have one. Set up the autoresponders and place the messages in and schedule them. Provide you with the download page for the report and all links necessary to complete the process.

 So you can purchase the program with set up included then all you have to do is the follow up.

You would still have to do the things necessary to drive traffic to your report, you wouldn't have to do any of the technical work to get it set up, like setting up the autoresponder service, modify the page, or the video, the report or auto responder messages. We would set all that up and turn it over to you. Then you take the leads and work your magic to turn them into actual customers.

Of course there is. We believe that this program is unique. Nobody else is offering this and we think it is about time. We call it our "Rental Program"

In this program you do not own the program per se. We have control of it but we modify it for you just like you would for yourself. However, we host it on a subdomain of our URL. it would appear like this in your browser:

www.your business name.atdmarketing.com.

The content would be the same as if you owned it. we would provide the autoresponder service and you would receive notification every time someone accessed the report, just like you own the program. We would customize the videos and the report based on your instructions.

For this you would pay us a modest set up fee and a very modest monthly maintenance fee.

Here is where it gets different. We would add one component not in the original package. We would offer those who access the report an additional incentive to have you come out and inspect their system and make recommend-
ations without any obligation to purchase. If they do that you would give them a post card that they would mail to your fulfillment company, ATD Marketing, and we would send them the premium for having actually spoken with you in their home or business.

The premium would be an ad specialty imprinted with your information which you would purchase through us. When some one does that and they send the postcard requesting the premium you would pay us $50 for that lead. If they request the Free Inspection you pay for the lead, but if they don't it costs you nothing but the small monthly maintenance fee.

You would still be responsible for driving traffic to the page to get the report, but that would just fall into your current marketing program.

Choose this plan if you want to do it all yourself.

Get this program for a one time fee of only

Get this program for a one time fee of only

Demo is Fully Operational. If you fill out and submit the form you will get access to the actual report and receive the follow-up
e-mails in the program. Don't take my word for it, see it in "action for yourself!"

Get this program for a one time set up fee of only $197.00 +

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